Online digital marketing refers to the promotion of products, services, or brands using digital channels like Social Media Marketing, IOT, AI technologies and platforms available on the internet such as website designing, mobile app development, email marketing, paid promotions and (Search Engine Optimization) SEO techniques such as backlinks, directory submission, blog postings, etc.
A successful digital marketing strategy often involves a combination of these components,
tailored to the specific goals and target audience of a business.
SEO involves optimizing your website content to rank higher in search engine results. This helps increase organic (non-paid) traffic to your site. Key aspects include keyword research, on-page optimization, off-page optimization, building high-quality backlinks, blog postings, directory listings, article submissions, etc.
Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. Content can take various forms, including blog posts, articles, videos, infographics, and more.
Social media marketing involves using social platforms such as Google My Business, Facebook, Instagram, Twitter, LinkedIn, Quora, Pinterest and others to connect with your audience, build brand awareness, and drive traffic to your website. It includes both organic (unpaid) and paid strategies.
Email marketing is the use of email to communicate with your audience. It can include newsletters, promotional campaigns, product announcements, and more. Email marketing is effective for nurturing leads and maintaining customer relationships.
Paid Ad campaigns advertising allows you to place ads on search engines or other platforms and pay a fee each time your ad is clicked or ad impression is measured.
Google Ads(Google Search, YouTube Ads, Google AdSense, Google Shopping Ads, Gmail Ads, Play Store Ads, etc.), Apple App Store Ads, Meta Ads(Facebook, Instagram, Messenger and WhatsApp), LinkedIn Ads, Twitter Ads, Hotstar Ads, Quora Ads, etc. are the popular PPC(Pay Per Click) platforms which can be an effective way to drive targeted traffic to your website.
Influencer marketing leverages the popularity and influence of individuals on social media platforms. Businesses collaborate with influencers to promote their products or services to the influencer's audience.
Affiliate marketing involves partnering with other businesses or individuals (affiliates) who promote your products or services in exchange for a commission on sales generated through their efforts.
Online PR involves managing and promoting a brand's reputation through online channels. This can include press releases, online media coverage, and managing online reviews and comments.
Video content is increasingly popular, and video marketing involves creating and promoting videos to engage and educate your audience. Platforms like YouTube, Vimeo, and social media are common channels for video marketing.
Bulk SMS and Bulk WhatsApp messaging are both forms of mobile marketing that allow businesses to send messages to a large number of recipients simultaneously often used to get in touch with customers periodically.
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